How Much Effect Do Online Reviews Have On Businesses?
Online reviews has gotten so popular nowadays mainly because majority of companies has gone down the internet marketing route. There are several websites out there that offer online reviews for any company’s product or services and this is especially helpful to people who are not really familiar with these businesses but want to avail their services. If a company is good at what they do and they have nothing to hide, they will not hesitate to subject themselves to online reviews from previous clients. The world of business can get pretty tough and you need to always find way to make your business better than the rest and that is why some companies create their own reviews or make their friends create on to praise their business. There will always be evil and deceit in this world, but these reviews are still a good means for you to get a better idea of what a certain company is all about and how they operate which will help in your decision-making process. Spotting a true review from a false one is not really that hard, but if you are skeptical then you can always check the name of the author. An author who patronizes a certain business so much through posting so many online reviews is most likely a fake one.
One technique you can do to spot the fake reviews is that you search for that certain company you want to hire. For you to be able to truly say that a review is fake or not, you must check out more than one of the search engine results that popped up. Look up the reviews about the company and take a good look at the names of the people who made the testimonies because if their name appears again on another set of online reviews about the same company then you can bet it is a fake online review written by someone paid by the company. Fake online reviews made by fake accounts are very easily spotted especially when the testimony is far too enthusiastic about a certain company and given that it has been done several times on different review websites. Although this may sound like such a deceitful act, its not really as bad as it sound because some companies just want to make sure that their name is not stained and they won’t lose customers due to a lousy review.
As a consumer, you can use the online reviews as an advantage by calling up the company and mentioning that you have hired them because of a certain review. Repetition is key so when you are talking on the phone, continue to mention the online review you have read. Twenty good reviews will be killed by one bad review and this is what the companies will be thinking when they are servicing you so they will truly aim to give their best to avoid getting a bad review from you.