Benefits of Online Marketing web marketing actually is the selling of services and products using technologies, internet is used mainly in the web marketing. This can also include mobile phones, advertising displays and other media of digital. web marketing became popular and were in use in the 2000s to date. Mainly digital market is a growing sector in the world of marketing brands. Online marketing growth is estimated at 3.5 trillion online advertisements served annually with digital media spend at 42% growth in 2010. plentiful forms of brands can use digital marketing to profit their sales efforts. in the web marketing use in the digital era not only allow for products to advertise their goods and services but also allows for supportive online consumer 24/7 services to make the customer feel supported and valued. social media uses for example WhatsApp and Facebook interaction allows for different products to have that encouraging and negative feedback from their clients as well as influencing what media platforms work for them well and has grew to be greater than before advantageously for brands and businesses Websites and blogs have allowed other social media for the consumers to post their comments widely. actually it has turned out to be highly popular for businesses to utilize and spearhead these conversations via their social media ways to have direct contact with the buyer and manage the clients feedback they get validly. Product awareness has been proven to operate with more effectiveness in countries that are high in uncertainty evasion. Also these countries that have ambiguity avoidance; marketing on Facebook and other social media works effectively. products have to be more careful not to depend on the use of the traditional ways of selling their goods and services, as well to solely rely on it as it might have consequences on their image. Brands that stand for themselves in an emotional way are possible to succeed in situation where a brand is promoting to this geographical areas. Given that social media like Whatsapp, Twitter, Instagram and snap chat use might bring about improvement on the facts of the brand and hence minimize the uncertainty, likely that people with high level of uncertainty evasion, like French, will be thankful for the interaction on Instagram and Facebook with anthropomorphized brands. also digital ways give ease to the brands and their buyers the interaction ways and trade their motives practically. digital marketing brings about cost reduction on an advertisement since using the digital platform less amount of capital will be used compared with the other forms of marketing the goods and services.